Pheedo’s Bill Flitter on the state of RSS advertising: “Consumers believe ads are ads when they are not relevant to them; otherwise it’s called content or information.”
I think the best bet for companies thinking of advertising in feeds is to publish a feed yourself. It’ll be more effective in the long run. Ads in feeds [...]

I can tell you from experience that this is good advice if you’re a “silent corporate blogging believer” trying to sell the benefits of blogging in your company. The 92Y Blog was picked up by Google in less than 24 hours.

Here’s something I’ve been working on for a while: the 92nd Street Y Blog (”92Y Blog” for short). The tagline is “Highlights from the 92nd Street Y universe” and the idea is to put 92nd Street Y offerings into context. It’s a user-friendly gateway to a complex and extremely busy cultural institution.
If you’re familiar with [...]