Monthly Archives: June 2005

Shouting < Talking

Pheedo’s Bill Flitter on the state of RSS advertising: “Consumers believe ads are ads when they are not relevant to them; otherwise it’s called content or information.” I think the best bet for companies thinking of advertising in feeds is to publish a feed yourself. It will be more effective in the long run. Ads [...]

It’s About Search

I can tell you from experience that this is good advice if you’re a “silent corporate blogging believer” trying to sell the benefits of blogging in your company. The 92Y Blog was indexed by Google within a few hours.

The 92nd Street Y Blogs

Here’s something I’ve been working on for a while: the 92nd Street Y Blog (“92Y Blog” for short). The tagline is “Highlights from the 92nd Street Y universe” and the idea is to put 92nd Street Y offerings into context. It’s a user-friendly gateway to a complex and extremely busy cultural institution. If you’re familiar [...]