Suggestions for companies planning on launching new products with weblogs:

1.) Be open and honest about it. Get "meta" about it. If everyone on the Internet is talking about your new campaign, mention this fact. Mention the surges in traffic you experience. Show that you share the same reality as your readers.

2.) Make fun of yourself and your new campaign.

3.) Read Cluetrain first.

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Emerging patterns.

By Sean Flannagan, a writer and developer based in New York City.

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