Archive for the 'Marketing' Category

Old-Fashioned Viral Marketing

Saw this copy-heavy flyer on the subway today. Pullquote:
It was not a good time for the arts. We barely worked at all, and could not obtain a commission to present our songs during the five-day festival of Minerva. The atmosphere was grim and deteriorating daily. An occasional lyrical collaborator of ours, primarily a writer of [...]

The Book Widgets

Speaking of nerdy widgets, Random House and HarperCollins just came out with their own book widgets while I slept.
Both widgets allow you to read and search books, but the Random House widget is the clear winner for its self-contained design. Contrast it with the clunkier HarperCollins one.
For a good example, check out the widget [...]

Nerdy Widgets

Yes, even nerdier than manual pseudo-widgets for Wikipedia faves and Wordie lists. I’m talking real, creative web widgets for embedding on your blog, Myspace and wherever else you assert your precious individuality online.
YouTube arguably democratized the widget revolution with the embeddable video. Give people code, they showed, and they’ll run with it and spread [...]

Historical Society Podcast Roundup

New York, 1890. From How the Other Half Lives.
While doing some research for 92nd Street Y work, I walked right into the exploding world of museum podcasts. If you work for a museum and you don’t have a podcast, I discreetly suggest you get with it. Head for the Museum Podcast Directory.
But while I love [...]

Free Tip for Cooking-Lager Marketers

Next time you spend $30 million setting up your own private YouTube and securing 5,000 words of rhythmic, measured praise in The New York Times Sunday Magazine, DON’T kill all the hype on Monday with a PATRIOT Act-compliant registration process that demands the real names, locations and birthdates of curious visitors so that they can [...]

Scribbling Furiously at the 92nd Street Y

Results of recent note-taking at 92Y events:
Gore Vidal: “The last time I sat on this stage, I was afflicted by a fly. An awful fly that kept buzzing around my head as I spoke [...] After a while, I realized the fly was the late Truman Capote.”
Gary Panter: “Paul [Reuben, aka Pee Wee Herman] and [...]

Providence types may be interested in this set of shoddy cameraphone pics I just uploaded to Flickr. They were surreptitiously taken at the RISD Museum’s blow-out exhibition, WUNDERGROUND: Providence, 1995 to the present.
New York-based Providence types may be interested in the fact that tonight, October 10, Gary Panter and Matt Groening will be riffing off [...]

Boeing’s Engadget

InflightHQ offers “tips, tools and techniques for inflight productivity.” I like. Good idea for a corporate blog. When your company’s got a good, useful blog going there’s not as much of a need to buy ads other blogs. [via Micropersuasion]
UPDATE: The blog appears to be sponsored by Boeing but is not actually from Boeing. Looks [...]

Shouting < Talking

Pheedo’s Bill Flitter on the state of RSS advertising: “Consumers believe ads are ads when they are not relevant to them; otherwise it’s called content or information.”
I think the best bet for companies thinking of advertising in feeds is to publish a feed yourself. It’ll be more effective in the long run. Ads in feeds [...]

It’s About Search

I can tell you from experience that this is good advice if you’re a “silent corporate blogging believer” trying to sell the benefits of blogging in your company. The 92Y Blog was picked up by Google in less than 24 hours.

The 92nd Street Y Blogs

Here’s something I’ve been working on for a while: the 92nd Street Y Blog (”92Y Blog” for short). The tagline is “Highlights from the 92nd Street Y universe” and the idea is to put 92nd Street Y offerings into context. It’s a user-friendly gateway to a complex and extremely busy cultural institution.
If you’re familiar with [...]