Saw this copy-heavy flyer on the subway today. Pullquote: It was not a good time for the arts. We barely worked at all, and could not obtain a commission to present our songs during the five-day festival of Minerva. The atmosphere was grim and deteriorating daily. An occasional lyrical collaborator of ours, primarily a writer [...]
Posts on Marketing
The Book Widgets
28 Feb 2007
Speaking of nerdy widgets, HarperCollins and Random House just came out with their own book widgets while I slept. Both widgets allow you to read and search books, but the Random House widget is the clear winner for its self-contained design. Contrast it with the clunkier HarperCollins one. For a good example, check out the [...]
Historical Society Podcast Roundup
16 Feb 2007
While doing some research for 92nd Street Y work, I walked right into the exploding world of museum podcasts. If you work for a museum and you don’t have a podcast, I suggest you get with it. Head for the Museum Podcast Directory. But while I love the idea of museum podcasts, in practice most [...]
Free Tip for Cooking-Lager Marketers
06 Feb 2007
Next time you spend $30 million setting up your own private YouTube and securing 5,000 words of rhythmic, measured praise in The New York Times Sunday Magazine, DON’T kill all the hype on Monday with a PATRIOT Act-compliant registration process that demands the real names, locations and birthdates of curious visitors so that they can [...]
Scribbling Furiously at the 92nd Street Y
13 Nov 2006
Results of recent note-taking at 92Y events: Gore Vidal: “The last time I sat on this stage, I was afflicted by a fly. An awful fly that kept buzzing around my head as I spoke. After a while, I realized the fly was the late Truman Capote.” Gary Panter: “Paul [Reuben, aka Pee Wee Herman] [...]
Providence’s DIY Wunderground
10 Oct 2006
Providence types may be interested in this set of shoddy cameraphone pics I just uploaded to Flickr. They were surreptitiously taken at the RISD Museum’s blow-out exhibition, WUNDERGROUND: Providence, 1995 to the present. New York-based Providence types may be interested in the fact that tonight, October 10, Gary Panter and Matt Groening will be riffing [...]
Shouting < Talking
14 Jun 2005
Pheedo’s Bill Flitter on the state of RSS advertising: “Consumers believe ads are ads when they are not relevant to them; otherwise it’s called content or information.” I think the best bet for companies thinking of advertising in feeds is to publish a feed yourself. It will be more effective in the long run. Ads [...]
It’s About Search
09 Jun 2005
I can tell you from experience that this is good advice if you’re a “silent corporate blogging believer” trying to sell the benefits of blogging in your company. The 92Y Blog was indexed by Google within a few hours.
