Here’s something I’ve been working on for a while: the 92nd Street Y Blog (“92Y Blog” for short). The tagline is “Highlights from the 92nd Street Y universe” and the idea is to put 92nd Street Y offerings into context. It’s a user-friendly gateway to a complex and extremely busy cultural institution.
If you’re ..
Posts on Marketing
The 92nd Street Y Blogs
06 Jun 2005
Suggestions for Companies Planning on Launching New Products with Weblogs
05 Mar 2003
Be open and honest about it. Get “meta” about it. If everyone on the internet is talking about your new campaign, mention this fact. Mention the surges in traffic you experience. Show that you share the same reality as your readers.
Make fun of yourself and your new campaign.
Read Cluetrain first.
Text Sells
26 Feb 2003
TEXT SELLS on the web, because people go online in the active pursuit of information, and flashy imagery too often distracts rather than informs. Ad-like images get tuned out by users, but text can’t help but get read (try looking at a page of text without reading). Google was one of the first to really ..
