The Company Your Company Keeps
If you have an app or web service out there with a rapidly increasing number of people using it, one of the most interesting things in the world for you is how people talk about it.
Wanelo has a lot of young users who like to post screenshots of their home screens, and these images of personal app arrangement are worth a thousand tweets.
In these shots, Wanelo is almost never grouped with existing shopping or commerce apps, though they’re doing a lot of shopping with it. I like to think that it’s because shopping as it’s existed online to date has been disconnected from people’s reality, which contains other people and involves a continual quest for entertainment and stimulation (not just a desire to search for a solution that meets a need).